/* =============================================
   CSS Custom Properties
   ============================================= */
:root {
    --color-primary: #4f0147;
    --color-secondary: #d32dcf;
    --color-surface: #ffffff;
    --color-surface-low: #f5f5f5;
    --color-on-surface: #1a1a1a;
    --color-outline: #4f0147;
    --color-outline-variant: #e5e2e1;

    --font-family: 'Inter', sans-serif;

    --fs-display: 48px;
    --lh-display: 56px;
    --ls-display: -0.02em;

    --fs-headline-lg: 32px;
    --lh-headline-lg: 40px;
    --ls-headline-lg: -0.01em;

    --fs-headline-md: 24px;
    --lh-headline-md: 32px;

    --fs-body-lg: 18px;
    --lh-body-lg: 28px;

    --fs-body-md: 16px;
    --lh-body-md: 24px;

    --fs-label-md: 14px;
    --lh-label-md: 20px;
    --ls-label-md: 0.05em;

    --fs-label-sm: 12px;
    --lh-label-sm: 16px;

    --spacing-xs: 4px;
    --spacing-sm: 12px;
    --spacing-md: 24px;
    --spacing-lg: 48px;
    --spacing-xl: 80px;
    --spacing-gutter: 32px;
    --spacing-section: 100px;

    --max-width: 1400px;
    --max-width-text: 760px;
    --radius: 0.5rem;
    --radius-xl: 0.75rem;
    --radius-full: 9999px;
}

/* =============================================
   Reset & Base
   ============================================= */
*, *::before, *::after {
    box-sizing: border-box;
    margin: 0;
    padding: 0;
}

html {
    scroll-behavior: smooth;
}

body {
    font-family: var(--font-family);
    background-color: var(--color-surface);
    color: var(--color-on-surface);
    font-size: var(--fs-body-md);
    line-height: var(--lh-body-md);
}

img {
    max-width: 100%;
    height: auto;
    display: block;
}

a {
    text-decoration: none;
    color: inherit;
}

ul {
    list-style: none;
}

button {
    cursor: pointer;
    font-family: var(--font-family);
    border: none;
    background: none;
}

.material-symbols-outlined {
    font-variation-settings: 'FILL' 0, 'wght' 400, 'GRAD' 0, 'opsz' 24;
    vertical-align: middle;
}

/* =============================================
   Skip Link
   ============================================= */
.skip-link {
    position: absolute;
    left: -9999px;
    top: auto;
    width: 1px;
    height: 1px;
    overflow: hidden;
}

.skip-link:focus {
    position: fixed;
    top: 0;
    left: 0;
    width: auto;
    height: auto;
    padding: 12px 24px;
    background: var(--color-primary);
    color: #ffffff;
    z-index: 200;
    font-size: var(--fs-body-md);
    font-weight: 600;
    text-decoration: none;
    outline: none;
}

/* =============================================
   Global Focus
   ============================================= */
:focus-visible {
    outline: 3px solid var(--color-secondary);
    outline-offset: 3px;
    border-radius: 2px;
}

/* =============================================
   Layout Utilities
   ============================================= */
.max-container {
    max-width: var(--max-width);
    margin: 0 auto;
    padding-left: var(--spacing-gutter);
    padding-right: var(--spacing-gutter);
}

.section-padding {
    padding-top: var(--spacing-section);
    padding-bottom: var(--spacing-section);
}

.rounded-xl {
    border-radius: var(--radius-xl);
}

.card-outline {
    border: 1.5px solid var(--color-outline-variant);
    background-color: var(--color-surface);
    transition: border-color 0.2s ease, transform 0.2s ease, box-shadow 0.2s ease;
}

.card-outline:hover,
.card-outline:focus-within {
    border-color: var(--color-primary);
    transform: translateY(-3px);
    box-shadow: 0 8px 24px rgba(79, 1, 71, 0.1);
}

/* =============================================
   Shared Buttons
   ============================================= */
.btn-primary {
    display: inline-block;
    text-decoration: none;
    text-align: center;
    background-color: var(--color-primary);
    color: #ffffff;
    padding: 16px 32px;
    border-radius: var(--radius);
    font-size: var(--fs-label-md);
    line-height: var(--lh-label-md);
    letter-spacing: var(--ls-label-md);
    font-weight: 500;
    transition: opacity 0.2s ease;
    border: none;
    font-family: var(--font-family);
    cursor: pointer;
}

.btn-primary:hover {
    opacity: 0.85;
}

.btn-primary:focus-visible {
    outline: 3px solid var(--color-secondary);
    outline-offset: 3px;
}

.btn-outline {
    display: inline-block;
    text-decoration: none;
    text-align: center;
    background: none;
    border: 1px solid var(--color-primary);
    color: var(--color-primary);
    padding: 16px 32px;
    border-radius: var(--radius);
    font-size: var(--fs-label-md);
    line-height: var(--lh-label-md);
    letter-spacing: var(--ls-label-md);
    font-weight: 500;
    transition: background-color 0.2s ease;
    font-family: var(--font-family);
    cursor: pointer;
}

.btn-outline:hover {
    background-color: var(--color-surface-low);
}

.btn-outline:focus-visible {
    outline: 3px solid var(--color-primary);
    outline-offset: 3px;
}

/* =============================================
   Navigation
   ============================================= */
.site-nav {
    position: fixed;
    top: 0;
    width: 100%;
    z-index: 50;
    background-color: rgba(255, 255, 255, 0.9);
    backdrop-filter: blur(12px);
    -webkit-backdrop-filter: blur(12px);
    border-bottom: 1px solid var(--color-outline-variant);
}

.site-nav__inner {
    max-width: var(--max-width);
    margin: 0 auto;
    display: flex;
    justify-content: space-between;
    align-items: center;
    padding: 18px var(--spacing-gutter);
    gap: 40px;
}

.site-nav__menu {
    flex: 1;
    display: none;
    justify-content: center;
}

.site-nav__logo {
    font-size: var(--fs-headline-md);
    line-height: var(--lh-headline-md);
    font-weight: 700;
    color: var(--color-primary);
    text-decoration: none;
}

.site-nav__menu .nav-menu {
    display: flex;
    align-items: center;
    gap: 32px;
    list-style: none;
    margin: 0;
    padding: 0;
}

.site-nav__menu .nav-menu li a {
    font-size: var(--fs-body-md);
    line-height: var(--lh-body-md);
    color: var(--color-on-surface);
    text-decoration: none;
    transition: color 0.2s ease;
}

.site-nav__menu .nav-menu li a:hover,
.site-nav__menu .nav-menu li a:focus-visible {
    color: var(--color-primary);
    outline-offset: 4px;
}

.site-nav__menu .nav-menu li.current-menu-item > a,
.site-nav__menu .nav-menu li.current_page_item > a {
    color: var(--color-primary);
    font-weight: 700;
    border-bottom: 2px solid var(--color-primary);
    padding-bottom: 2px;
}

.site-nav__cta {
    display: inline-block;
    text-decoration: none;
    background-color: var(--color-primary);
    color: #ffffff;
    padding: 8px 24px;
    border-radius: var(--radius);
    font-size: var(--fs-label-md);
    line-height: var(--lh-label-md);
    letter-spacing: var(--ls-label-md);
    font-weight: 500;
    transition: opacity 0.2s ease, transform 0.1s ease;
    border: none;
    cursor: pointer;
    font-family: var(--font-family);
}

.site-nav__cta:hover {
    opacity: 0.85;
}

.site-nav__cta:active {
    transform: scale(0.95);
}

.site-nav__cta:focus-visible {
    outline: 3px solid var(--color-secondary);
    outline-offset: 3px;
}

.site-nav__hamburger {
    display: flex;
    flex-direction: column;
    gap: 5px;
    padding: 4px;
    background: none;
    border: none;
    cursor: pointer;
}

.site-nav__hamburger span {
    display: block;
    width: 24px;
    height: 2px;
    background-color: var(--color-primary);
    transition: transform 0.3s ease, opacity 0.3s ease;
}

.site-nav__hamburger.is-active span:nth-child(1) {
    transform: translateY(7px) rotate(45deg);
}

.site-nav__hamburger.is-active span:nth-child(2) {
    opacity: 0;
}

.site-nav__hamburger.is-active span:nth-child(3) {
    transform: translateY(-7px) rotate(-45deg);
}

.site-nav__hamburger:focus-visible {
    outline: 3px solid var(--color-secondary);
    outline-offset: 4px;
    border-radius: 4px;
}

.site-nav__mobile-menu {
    display: none;
    flex-direction: column;
    background-color: #ffffff;
    border-top: 1px solid var(--color-outline-variant);
    padding: var(--spacing-md);
}

.site-nav__mobile-menu.is-open {
    display: flex;
}

.site-nav__mobile-menu .nav-menu-mobile {
    list-style: none;
    margin: 0;
    padding: 0;
}

.site-nav__mobile-menu .nav-menu-mobile li a {
    display: block;
    font-size: var(--fs-body-md);
    color: var(--color-on-surface);
    padding: 12px 0;
    border-bottom: 1px solid var(--color-outline-variant);
    text-decoration: none;
    transition: color 0.2s ease;
}

.site-nav__mobile-menu .nav-menu-mobile li a:hover,
.site-nav__mobile-menu .nav-menu-mobile li a:focus-visible {
    color: var(--color-primary);
}

@media (min-width: 768px) {
    .site-nav__menu {
        display: flex;
    }

    .site-nav__hamburger {
        display: none;
    }

    .site-nav__mobile-menu {
        display: none !important;
    }
}

/* =============================================
   Hero
   ============================================= */
.hero {
    padding-top: 128px;
    padding-bottom: 80px;
    background-color: var(--color-surface);
}

.hero__inner {
    display: grid;
    gap: 48px;
    align-items: center;
}

.hero__title {
    font-size: var(--fs-display);
    line-height: var(--lh-display);
    letter-spacing: var(--ls-display);
    font-weight: 700;
    color: var(--color-primary);
    margin-bottom: 24px;
}

.hero__desc {
    font-size: var(--fs-body-lg);
    line-height: var(--lh-body-lg);
    color: var(--color-on-surface);
    margin-bottom: 32px;
}

.hero__actions {
    display: flex;
    flex-wrap: wrap;
    gap: 16px;
    margin-bottom: 32px;
}

.hero__trust {
    display: flex;
    align-items: center;
    gap: 12px;
    color: var(--color-on-surface);
    border-top: 1px solid var(--color-outline-variant);
    padding-top: 24px;
}

.hero__trust .material-symbols-outlined {
    color: var(--color-primary);
}

.hero__trust p {
    font-size: var(--fs-label-md);
    line-height: var(--lh-label-md);
    letter-spacing: var(--ls-label-md);
    font-weight: 500;
}

.hero__image img {
    width: 100%;
    height: auto;
    border-radius: var(--radius-xl);
    border: 1px solid var(--color-outline-variant);
    box-shadow: 0 1px 3px rgba(0, 0, 0, 0.1);
    background-color: var(--color-surface-low);
    min-height: 300px;
    object-fit: cover;
}

@media (min-width: 768px) {
    .hero__inner {
        grid-template-columns: 1fr 1fr;
    }
}

@media (max-width: 767px) {
    .hero__title {
        font-size: 32px;
        line-height: 40px;
    }
}

/* =============================================
   Problem
   ============================================= */
.problem {
    background-color: var(--color-surface-low);
}

.problem__title {
    font-size: var(--fs-headline-lg);
    line-height: var(--lh-headline-lg);
    letter-spacing: var(--ls-headline-lg);
    font-weight: 600;
    color: var(--color-primary);
    text-align: center;
    margin-bottom: 48px;
}

.problem__grid {
    display: grid;
    gap: var(--spacing-gutter);
}

.problem__card {
    padding: 32px;
}

.problem__card-icon {
    margin-bottom: 16px;
    color: var(--color-primary);
}

.problem__card h3 {
    font-size: var(--fs-headline-md);
    line-height: var(--lh-headline-md);
    font-weight: 600;
    color: var(--color-primary);
    margin-bottom: 12px;
}

.problem__card p {
    font-size: var(--fs-body-md);
    line-height: var(--lh-body-md);
    color: var(--color-on-surface);
}

@media (min-width: 768px) {
    .problem__grid {
        grid-template-columns: repeat(3, 1fr);
    }
}

/* =============================================
   Expertise
   ============================================= */
.expertise {
    background-color: var(--color-surface);
}

.expertise__title {
    font-size: var(--fs-headline-lg);
    line-height: var(--lh-headline-lg);
    letter-spacing: var(--ls-headline-lg);
    font-weight: 600;
    color: var(--color-primary);
    margin-bottom: 48px;
}

.expertise__grid {
    display: grid;
    gap: var(--spacing-gutter);
}

.expertise__card {
    position: relative;
    overflow: hidden;
    border-radius: var(--radius-xl);
    border: 1px solid var(--color-outline-variant);
    aspect-ratio: 4 / 5;
    background-color: var(--color-surface-low);
}

.expertise__card img {
    position: absolute;
    inset: 0;
    width: 100%;
    height: 100%;
    object-fit: cover;
}

.expertise__card-overlay {
    position: absolute;
    inset: 0;
    background: linear-gradient(to top, rgba(79, 1, 71, 0.9), transparent);
}

.expertise__card-content {
    position: absolute;
    bottom: 0;
    left: 0;
    padding: var(--spacing-md);
    color: #ffffff;
}

.expertise__card-content h3 {
    font-size: var(--fs-headline-md);
    line-height: var(--lh-headline-md);
    font-weight: 600;
    margin-bottom: 8px;
}

.expertise__card-content p {
    font-size: var(--fs-label-md);
    line-height: var(--lh-label-md);
    letter-spacing: var(--ls-label-md);
    font-weight: 500;
    opacity: 0.8;
}

@media (min-width: 768px) {
    .expertise__grid {
        grid-template-columns: repeat(3, 1fr);
    }
}

/* =============================================
   Services
   ============================================= */
.services {
    background-color: #4f0147;
}

.services__title {
    font-size: var(--fs-headline-lg);
    line-height: var(--lh-headline-lg);
    letter-spacing: var(--ls-headline-lg);
    font-weight: 600;
    color: #ffffff;
    margin-bottom: 56px;
}

.services__grid {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 20px;
}

/* Premium B2B service card */
.service-card {
    display: flex;
    flex-direction: column;
    background-color: #ffffff;
    border: 1px solid rgba(79, 1, 71, 0.1);
    border-radius: var(--radius-xl);
    padding: 32px 28px 28px;
    text-decoration: none;
    color: inherit;
    transition: box-shadow 0.2s ease, transform 0.2s ease;
}

.service-card:hover {
    box-shadow: 0 12px 36px rgba(0, 0, 0, 0.12);
    transform: translateY(-2px);
}

.service-card:focus-visible {
    outline: 3px solid var(--color-secondary);
    outline-offset: 3px;
    border-radius: var(--radius-xl);
}

.service-card__category {
    display: inline-block;
    font-size: 10px;
    font-weight: 700;
    letter-spacing: 0.1em;
    text-transform: uppercase;
    color: var(--color-secondary);
    margin-bottom: 14px;
}

.service-card__title {
    font-size: 18px;
    line-height: 26px;
    font-weight: 600;
    color: var(--color-primary);
    margin-bottom: 10px;
}

.service-card__desc {
    font-size: var(--fs-body-md);
    line-height: var(--lh-body-md);
    color: var(--color-on-surface);
    opacity: 0.7;
    flex-grow: 1;
    margin-bottom: 24px;
    /* clamp to 2 lines */
    display: -webkit-box;
    -webkit-line-clamp: 2;
    -webkit-box-orient: vertical;
    overflow: hidden;
}

.service-card__cta {
    font-size: var(--fs-label-md);
    line-height: var(--lh-label-md);
    font-weight: 600;
    color: var(--color-primary);
    border-top: 1px solid var(--color-outline-variant);
    padding-top: 16px;
    display: flex;
    align-items: center;
    justify-content: space-between;
}

.service-card__cta::after {
    content: '→';
    transition: transform 0.2s ease;
}

.service-card:hover .service-card__cta::after {
    transform: translateX(4px);
}

@media (min-width: 768px) {
    .services__grid {
        grid-template-columns: repeat(4, 1fr);
    }
}

@media (max-width: 480px) {
    .services__grid {
        grid-template-columns: 1fr;
    }
}

/* =============================================
   System Flow
   ============================================= */
.system-flow {
    background-color: var(--color-surface-low);
    overflow: hidden;
}

.system-flow__title {
    font-size: var(--fs-headline-lg);
    line-height: var(--lh-headline-lg);
    letter-spacing: var(--ls-headline-lg);
    font-weight: 600;
    color: var(--color-primary);
    text-align: center;
    margin-bottom: 64px;
}

.system-flow__track {
    display: flex;
    flex-direction: column;
    align-items: center;
    gap: 16px;
    position: relative;
}

.system-flow__connector {
    display: none;
    position: absolute;
    top: 50%;
    left: 0;
    width: 100%;
    height: 2px;
    background-color: var(--color-outline-variant);
    transform: translateY(-50%);
    z-index: 0;
}

.flow-node {
    position: relative;
    z-index: 1;
    background-color: var(--color-surface);
    border: 1px solid var(--color-outline-variant);
    padding: 16px 24px;
    border-radius: var(--radius);
    display: flex;
    flex-direction: column;
    align-items: center;
    width: 160px;
}

.flow-node .material-symbols-outlined {
    color: var(--color-primary);
    margin-bottom: 8px;
}

.flow-node .node-label {
    font-size: var(--fs-label-sm);
    line-height: var(--lh-label-sm);
    font-weight: 500;
    color: var(--color-on-surface);
}

.flow-node--highlight {
    background-color: var(--color-secondary);
    border-color: var(--color-secondary);
    box-shadow: 0 10px 25px rgba(211, 45, 207, 0.3);
}

.flow-node--highlight .material-symbols-outlined {
    color: #ffffff;
}

.flow-node--highlight .node-label {
    color: #ffffff;
    font-weight: 700;
}

@media (min-width: 768px) {
    .system-flow__track {
        flex-direction: row;
        justify-content: space-between;
    }

    .system-flow__connector {
        display: block;
    }
}

/* =============================================
   Persona
   ============================================= */
.persona {
    background-color: var(--color-surface);
}

.persona__title {
    font-size: var(--fs-headline-lg);
    line-height: var(--lh-headline-lg);
    letter-spacing: var(--ls-headline-lg);
    font-weight: 600;
    color: var(--color-primary);
    margin-bottom: 48px;
}

.persona__grid {
    display: grid;
    gap: var(--spacing-gutter);
}

.persona__card {
    padding: var(--spacing-md);
    background-color: var(--color-surface-low);
    border-radius: var(--radius-xl);
}

.persona__card h3 {
    font-size: var(--fs-headline-md);
    line-height: var(--lh-headline-md);
    font-weight: 600;
    color: var(--color-primary);
    margin-bottom: 16px;
}

.persona__card p {
    font-size: var(--fs-body-md);
    line-height: var(--lh-body-md);
    color: var(--color-on-surface);
}

@media (min-width: 768px) {
    .persona__grid {
        grid-template-columns: repeat(3, 1fr);
    }
}

/* =============================================
   How It Works
   ============================================= */
.how-it-works {
    background-color: var(--color-surface-low);
}

.how-it-works__title {
    font-size: var(--fs-headline-lg);
    line-height: var(--lh-headline-lg);
    letter-spacing: var(--ls-headline-lg);
    font-weight: 600;
    color: var(--color-primary);
    text-align: center;
    margin-bottom: 48px;
}

.how-it-works__grid {
    display: grid;
    gap: 32px;
    list-style: none;
    padding: 0;
    margin: 0;
}

.step {
    text-align: center;
}

.step__number {
    width: 48px;
    height: 48px;
    background-color: var(--color-primary);
    color: #ffffff;
    border-radius: var(--radius-full);
    display: flex;
    align-items: center;
    justify-content: center;
    font-weight: 700;
    font-size: 18px;
    margin: 0 auto 16px;
}

.step h4 {
    font-size: var(--fs-headline-md);
    line-height: var(--lh-headline-md);
    font-weight: 600;
    color: var(--color-primary);
    margin-bottom: 8px;
}

.step p {
    font-size: var(--fs-body-md);
    line-height: var(--lh-body-md);
    color: var(--color-on-surface);
}

@media (min-width: 768px) {
    .how-it-works__grid {
        grid-template-columns: repeat(4, 1fr);
    }
}

/* =============================================
   Selected Work
   ============================================= */
.selected-work {
    background-color: var(--color-surface);
}

.selected-work__title {
    font-size: var(--fs-headline-lg);
    line-height: var(--lh-headline-lg);
    letter-spacing: var(--ls-headline-lg);
    font-weight: 600;
    color: var(--color-primary);
    margin-bottom: 48px;
}

.selected-work__grid {
    display: grid;
    gap: var(--spacing-gutter);
}

.work-card {
    overflow: hidden;
    border-radius: var(--radius-xl);
}

.work-card__image {
    height: 192px;
    background-color: var(--color-surface-low);
    display: flex;
    align-items: center;
    justify-content: center;
}

.work-card__image .material-symbols-outlined {
    color: var(--color-primary);
}

.work-card__body {
    padding: 24px;
}

.work-card__body h4 {
    font-size: var(--fs-headline-md);
    line-height: var(--lh-headline-md);
    font-weight: 600;
    color: var(--color-primary);
    margin-bottom: 8px;
}

.work-card__body p {
    font-size: var(--fs-body-md);
    line-height: var(--lh-body-md);
    color: var(--color-on-surface);
}

@media (min-width: 768px) {
    .selected-work__grid {
        grid-template-columns: repeat(3, 1fr);
    }
}

/* =============================================
   Pricing
   ============================================= */
.pricing {
    background-color: var(--color-surface-low);
}

.pricing__title {
    font-size: var(--fs-headline-lg);
    line-height: var(--lh-headline-lg);
    letter-spacing: var(--ls-headline-lg);
    font-weight: 600;
    color: var(--color-primary);
    text-align: center;
    margin-bottom: 48px;
}

.pricing__grid {
    display: grid;
    gap: var(--spacing-gutter);
}

.pricing-card {
    padding: 40px 32px;
    border-radius: var(--radius-xl);
    display: flex;
    flex-direction: column;
    box-shadow: 0 2px 12px rgba(0, 0, 0, 0.06);
}

.pricing-card--default {
    border: 1px solid var(--color-outline-variant);
    background-color: var(--color-surface);
}

.pricing-card--featured {
    background-color: var(--color-primary);
    color: #ffffff;
    position: relative;
    overflow: hidden;
    box-shadow: 0 20px 40px rgba(79, 1, 71, 0.3);
    outline: 2px solid var(--color-secondary);
}

/* White bg with primary text ensures sufficient contrast on the dark featured card */
.pricing-card__badge {
    position: absolute;
    top: 16px;
    right: 16px;
    background-color: #ffffff;
    color: var(--color-primary);
    padding: 4px 12px;
    border-radius: var(--radius);
    font-size: var(--fs-label-sm);
    line-height: var(--lh-label-sm);
    font-weight: 700;
}

.pricing-card h3 {
    font-size: var(--fs-headline-md);
    line-height: var(--lh-headline-md);
    font-weight: 600;
    margin-bottom: 8px;
}

.pricing-card--default h3 {
    color: var(--color-primary);
}

.pricing-card--featured h3 {
    color: #ffffff;
}

.pricing-card__price {
    font-size: 28px;
    font-weight: 700;
    letter-spacing: var(--ls-display);
    margin-bottom: 24px;
}

.pricing-card--default .pricing-card__price {
    color: var(--color-primary);
}

.pricing-card--featured .pricing-card__price {
    color: #ffffff;
}

.pricing-card__desc {
    font-size: var(--fs-body-md);
    line-height: var(--lh-body-md);
    flex-grow: 1;
    margin-bottom: 32px;
}

.pricing-card--default .pricing-card__desc {
    color: var(--color-on-surface);
}

.pricing-card--featured .pricing-card__desc {
    color: #ffffff;
    opacity: 0.9;
}

.btn-pricing-default {
    display: inline-block;
    text-decoration: none;
    text-align: center;
    border: 1px solid var(--color-primary);
    color: var(--color-primary);
    background: none;
    padding: 12px 24px;
    border-radius: var(--radius);
    font-size: var(--fs-label-md);
    line-height: var(--lh-label-md);
    letter-spacing: var(--ls-label-md);
    font-weight: 500;
    transition: background-color 0.2s ease;
    cursor: pointer;
    font-family: var(--font-family);
}

.btn-pricing-default:hover {
    background-color: var(--color-surface-low);
}

.btn-pricing-default:focus-visible {
    outline: 3px solid var(--color-primary);
    outline-offset: 3px;
}

.btn-pricing-featured {
    display: inline-block;
    text-decoration: none;
    text-align: center;
    background-color: #ffffff;
    color: var(--color-primary);
    padding: 12px 24px;
    border-radius: var(--radius);
    font-size: var(--fs-label-md);
    line-height: var(--lh-label-md);
    letter-spacing: var(--ls-label-md);
    font-weight: 500;
    transition: opacity 0.2s ease;
    cursor: pointer;
    font-family: var(--font-family);
    border: none;
}

.btn-pricing-featured:hover {
    opacity: 0.9;
}

.btn-pricing-featured:focus-visible {
    outline: 3px solid #ffffff;
    outline-offset: 3px;
}

@media (min-width: 768px) {
    .pricing__grid {
        grid-template-columns: repeat(3, 1fr);
    }
}

/* =============================================
   CTA
   ============================================= */
.cta-section {
    background-color: var(--color-surface);
}

.cta-box {
    background-color: var(--color-primary);
    padding: 80px var(--spacing-lg);
    border-radius: var(--radius-xl);
    text-align: center;
    border: none;
    box-shadow: 0 20px 60px rgba(79, 1, 71, 0.2);
}

.cta-box h2 {
    font-size: var(--fs-display);
    line-height: var(--lh-display);
    letter-spacing: var(--ls-display);
    font-weight: 700;
    color: #ffffff;
    margin-bottom: 16px;
}

.cta-box p {
    font-size: var(--fs-body-lg);
    line-height: var(--lh-body-lg);
    color: rgba(255, 255, 255, 0.8);
    margin-bottom: 40px;
}

.btn-cta {
    display: inline-block;
    text-decoration: none;
    text-align: center;
    background-color: var(--color-secondary);
    color: #ffffff;
    padding: 20px 40px;
    border-radius: var(--radius);
    font-size: var(--fs-headline-md);
    line-height: var(--lh-headline-md);
    font-weight: 600;
    cursor: pointer;
    border: none;
    font-family: var(--font-family);
    box-shadow: 0 10px 25px rgba(211, 45, 207, 0.3);
    transition: opacity 0.2s ease;
}

/* Scale only for users who have not opted out of motion */
@media (prefers-reduced-motion: no-preference) {
    .btn-cta {
        transition: transform 0.2s ease, opacity 0.2s ease;
    }

    .btn-cta:hover {
        transform: scale(1.05);
    }
}

.btn-cta:hover {
    opacity: 0.9;
}

.btn-cta:focus-visible {
    outline: 3px solid var(--color-primary);
    outline-offset: 3px;
}

@media (max-width: 767px) {
    .cta-box h2 {
        font-size: 28px;
        line-height: 36px;
    }

    .cta-box {
        padding: 48px var(--spacing-md);
    }
}

/* =============================================
   Footer
   ============================================= */
.site-footer {
    width: 100%;
    padding: var(--spacing-xl) var(--spacing-gutter);
    background-color: var(--color-primary);
    color: #ffffff;
    border-top: 1px solid var(--color-outline);
}

.site-footer__inner {
    max-width: var(--max-width);
    margin: 0 auto;
    display: grid;
    gap: 48px;
}

.site-footer__brand h4 {
    font-size: var(--fs-headline-md);
    line-height: var(--lh-headline-md);
    font-weight: 700;
    margin-bottom: 16px;
}

.site-footer__brand p {
    font-size: var(--fs-body-md);
    line-height: var(--lh-body-md);
    opacity: 0.7;
}

/* White heading on primary background passes WCAG AA contrast */
.site-footer__col h5 {
    font-size: var(--fs-label-md);
    line-height: var(--lh-label-md);
    letter-spacing: var(--ls-label-md);
    font-weight: 700;
    text-transform: uppercase;
    color: #ffffff;
    margin-bottom: 24px;
}

.site-footer__col ul {
    display: flex;
    flex-direction: column;
    gap: 12px;
    list-style: none;
    padding: 0;
    margin: 0;
}

.site-footer__col ul li,
.site-footer__col ul li a {
    font-size: var(--fs-label-md);
    line-height: var(--lh-label-md);
    letter-spacing: var(--ls-label-md);
    font-weight: 500;
    opacity: 0.8;
    color: #ffffff;
    text-decoration: none;
    transition: opacity 0.2s ease;
}

.site-footer__col ul li a:hover {
    opacity: 1;
}

.site-footer__col ul li a:focus-visible {
    opacity: 1;
    outline: 2px solid #ffffff;
    outline-offset: 3px;
    border-radius: 2px;
}

.site-footer__bottom {
    max-width: var(--max-width);
    margin: 48px auto 0;
    padding-top: 32px;
    border-top: 1px solid rgba(255, 255, 255, 0.1);
    text-align: center;
    font-size: var(--fs-label-sm);
    line-height: var(--lh-label-sm);
    font-weight: 500;
    opacity: 0.5;
    color: #ffffff;
}

@media (min-width: 768px) {
    .site-footer__inner {
        grid-template-columns: repeat(4, 1fr);
    }
}

/* =============================================
   Page / Single / 404
   ============================================= */
.page-content {
    padding-top: 128px;
    padding-bottom: var(--spacing-xl);
}

.page-content__inner {
    max-width: var(--max-width);
    margin: 0 auto;
    padding-left: var(--spacing-gutter);
    padding-right: var(--spacing-gutter);
}

.page-content h1 {
    font-size: var(--fs-display);
    line-height: var(--lh-display);
    letter-spacing: var(--ls-display);
    font-weight: 700;
    color: var(--color-primary);
    margin-bottom: 24px;
}

.page-content p {
    font-size: var(--fs-body-lg);
    line-height: var(--lh-body-lg);
    color: var(--color-on-surface);
    margin-bottom: 16px;
}

.entry-header {
    margin-bottom: 32px;
}

.entry-meta {
    font-size: var(--fs-label-md);
    color: var(--color-on-surface);
    opacity: 0.6;
    margin-top: 8px;
}

.entry-content > * + * {
    margin-top: 16px;
}

.error-404 {
    text-align: center;
    padding: 80px var(--spacing-gutter);
}

.error-404 h1 {
    font-size: 120px;
    font-weight: 700;
    color: var(--color-primary);
    line-height: 1;
    margin-bottom: 24px;
}

.error-404 h2 {
    font-size: var(--fs-headline-lg);
    line-height: var(--lh-headline-lg);
    font-weight: 600;
    color: var(--color-primary);
    margin-bottom: 16px;
}

.error-404 p {
    font-size: var(--fs-body-lg);
    line-height: var(--lh-body-lg);
    color: var(--color-on-surface);
    margin-bottom: 32px;
}

.error-404 a {
    display: inline-block;
    background-color: var(--color-primary);
    color: #ffffff;
    padding: 16px 32px;
    border-radius: var(--radius);
    font-size: var(--fs-label-md);
    font-weight: 500;
    transition: opacity 0.2s ease;
    text-decoration: none;
}

.error-404 a:hover {
    opacity: 0.85;
}

.error-404 a:focus-visible {
    outline: 3px solid var(--color-secondary);
    outline-offset: 3px;
}

/* =============================================
   Hero Pills
   ============================================= */
.hero__pills {
    display: flex;
    flex-wrap: wrap;
    gap: 8px;
    margin-bottom: 16px;
}

.hero__pill {
    border: 1px solid var(--color-primary);
    color: var(--color-primary);
    border-radius: var(--radius-full);
    padding: 6px 16px;
    font-size: var(--fs-label-md);
    line-height: var(--lh-label-md);
    font-weight: 500;
    text-decoration: none;
    transition: background-color 0.2s ease, color 0.2s ease;
}

.hero__pill:hover {
    background-color: var(--color-primary);
    color: #ffffff;
}

.hero__pill:focus-visible {
    outline: 3px solid var(--color-secondary);
    outline-offset: 3px;
}

.hero__subtext {
    font-size: var(--fs-body-md);
    line-height: var(--lh-body-md);
    color: var(--color-on-surface);
    margin-bottom: 32px;
    opacity: 0.8;
}

/* =============================================
   Agency Intro
   ============================================= */
.agency-intro {
    background-color: var(--color-surface);
    border-top: 1px solid var(--color-outline-variant);
}

.agency-intro__title {
    font-size: var(--fs-headline-lg);
    line-height: var(--lh-headline-lg);
    letter-spacing: var(--ls-headline-lg);
    font-weight: 600;
    color: var(--color-primary);
    margin-bottom: 24px;
}

.agency-intro__body {
    font-size: var(--fs-body-lg);
    line-height: var(--lh-body-lg);
    color: var(--color-on-surface);
    margin-bottom: 32px;
    max-width: 720px;
}

.agency-intro__bullets {
    display: flex;
    flex-direction: column;
    gap: 16px;
    list-style: none;
    padding: 0;
    margin: 0;
}

.agency-intro__bullet {
    display: flex;
    align-items: flex-start;
    gap: 12px;
    font-size: var(--fs-body-md);
    line-height: var(--lh-body-md);
    color: var(--color-on-surface);
}

.agency-intro__bullet .material-symbols-outlined {
    color: var(--color-primary);
    flex-shrink: 0;
    margin-top: 2px;
}

/* =============================================
   Industries
   ============================================= */
.industries {
    background-color: var(--color-surface-low);
}

.industries__title {
    font-size: var(--fs-headline-lg);
    line-height: var(--lh-headline-lg);
    letter-spacing: var(--ls-headline-lg);
    font-weight: 600;
    color: var(--color-primary);
    text-align: center;
    margin-bottom: 48px;
}

.industries__grid {
    display: grid;
    gap: var(--spacing-gutter);
}

.industry-card {
    background-color: var(--color-surface);
    border: 1px solid var(--color-outline-variant);
    border-radius: var(--radius);
    padding: var(--spacing-md);
    transition: border-color 0.2s ease, transform 0.2s ease;
}

.industry-card:hover {
    border-color: var(--color-primary);
    transform: translateY(-2px);
}

.industry-card__icon {
    color: var(--color-primary);
    margin-bottom: 12px;
}

.industry-card__name {
    font-size: var(--fs-headline-md);
    line-height: var(--lh-headline-md);
    font-weight: 600;
    color: var(--color-primary);
    margin-bottom: 8px;
}

.industry-card__desc {
    font-size: var(--fs-body-md);
    line-height: var(--lh-body-md);
    color: var(--color-on-surface);
}

@media (min-width: 640px) {
    .industries__grid {
        grid-template-columns: repeat(2, 1fr);
    }
}

@media (min-width: 768px) {
    .industries__grid {
        grid-template-columns: repeat(3, 1fr);
    }
}

/* =============================================
   Funnel Flow / System Diagram
   ============================================= */
.funnel-flow {
    background-color: #4f0147;
    padding-top: 120px;
    padding-bottom: 120px;
}

.funnel-flow__title {
    font-size: var(--fs-headline-lg);
    line-height: var(--lh-headline-lg);
    letter-spacing: var(--ls-headline-lg);
    font-weight: 600;
    color: #ffffff;
    text-align: center;
    margin-bottom: 16px;
}

.funnel-flow__subtext {
    font-size: var(--fs-body-lg);
    line-height: var(--lh-body-lg);
    color: rgba(255, 255, 255, 0.8);
    text-align: center;
    margin-bottom: 40px;
}

/* Canvas wrapper */
.system-canvas {
    background: #ffffff;
    border: 1px solid rgba(255, 255, 255, 0.15);
    border-radius: 12px;
    padding: 36px 24px 32px;
    overflow-x: auto;
    margin-bottom: 40px;
    box-shadow: 0 8px 40px rgba(0, 0, 0, 0.25);
}

/* Main horizontal flow */
.sys-flow {
    display: flex;
    align-items: flex-start;
    min-width: 700px;
}

/* Node group: main node + optional children chips */
.sys-node-group {
    display: flex;
    flex-direction: column;
    align-items: center;
    flex: 0 0 140px;
    gap: 10px;
}

/* Main node box */
.sys-node {
    display: flex;
    flex-direction: column;
    align-items: center;
    justify-content: center;
    gap: 8px;
    padding: 20px 12px;
    background: #ffffff;
    border: 1.5px solid var(--color-outline-variant);
    border-radius: 8px;
    width: 100%;
    min-height: 90px;
    text-align: center;
    box-sizing: border-box;
}

.sys-node--source {
    border-color: var(--color-primary);
    border-width: 2px;
}

.sys-node--accent {
    background-color: var(--color-primary);
    border-color: var(--color-primary);
    border-width: 2px;
}

.sys-node--end {
    border-color: var(--color-secondary);
    border-width: 2px;
}

.sys-node__icon {
    font-size: 24px;
    color: var(--color-primary);
    line-height: 1;
    flex-shrink: 0;
}

.sys-node--accent .sys-node__icon {
    color: #ffffff;
}

.sys-node__label {
    font-size: 11px;
    line-height: 1.45;
    font-weight: 600;
    color: var(--color-primary);
}

.sys-node--accent .sys-node__label {
    color: #ffffff;
}

/* Connector: horizontal animated line */
.sys-connector {
    flex: 1 1 16px;
    min-width: 12px;
    max-width: 56px;
    height: 2px;
    background-color: var(--color-outline-variant);
    position: relative;
    /* center on sys-node: min-height 90px / 2 = 45px from top */
    margin-top: 45px;
    flex-shrink: 1;
    align-self: auto;
}

/* Animated flow dot */
.sys-dot {
    position: absolute;
    width: 8px;
    height: 8px;
    border-radius: 50%;
    background-color: var(--color-secondary);
    top: 50%;
    left: -4px;
    transform: translateY(-50%);
    animation: flow-dot-h 2.4s ease-in-out infinite;
}

.sys-dot--1 { animation-delay: 0s; }
.sys-dot--2 { animation-delay: -0.48s; }
.sys-dot--3 { animation-delay: -0.96s; }
.sys-dot--4 { animation-delay: -1.44s; }
.sys-dot--5 { animation-delay: -1.92s; }

@keyframes flow-dot-h {
    0%   { left: -4px; opacity: 0; }
    8%   { opacity: 1; }
    92%  { opacity: 1; }
    100% { left: calc(100% - 4px); opacity: 0; }
}

@keyframes flow-dot-v {
    0%   { top: -4px; opacity: 0; }
    8%   { opacity: 1; }
    92%  { opacity: 1; }
    100% { top: calc(100% - 4px); opacity: 0; }
}

/* Child chips */
.sys-children {
    display: flex;
    flex-wrap: wrap;
    gap: 5px;
    justify-content: center;
    width: 100%;
}

.sys-child {
    font-size: 10px;
    font-weight: 500;
    color: var(--color-on-surface);
    background: #ffffff;
    border: 1px solid var(--color-outline-variant);
    border-radius: 4px;
    padding: 3px 7px;
    line-height: 1.5;
    white-space: nowrap;
}

.funnel-flow__footer {
    text-align: center;
    font-size: var(--fs-body-md);
    line-height: var(--lh-body-md);
    color: rgba(255, 255, 255, 0.65);
    font-weight: 500;
}

/* Mobile: stack vertically */
@media (max-width: 767px) {
    .system-canvas {
        overflow-x: visible;
        padding: 24px 16px;
    }

    .sys-flow {
        flex-direction: column;
        align-items: stretch;
        min-width: 0;
    }

    .sys-node-group {
        flex: none;
        width: 100%;
        align-items: flex-start;
        gap: 8px;
    }

    .sys-node {
        flex-direction: row;
        align-items: center;
        justify-content: flex-start;
        min-height: 0;
        gap: 12px;
        padding: 14px 16px;
        text-align: left;
    }

    .sys-node__label {
        text-align: left;
    }

    .sys-connector {
        flex: none;
        width: 2px;
        height: 24px;
        max-width: none;
        margin-top: 0;
        margin-left: 30px;
    }

    .sys-dot {
        animation-name: flow-dot-v;
        left: 50%;
        top: -4px;
        transform: translateX(-50%);
    }

    .sys-children {
        justify-content: flex-start;
    }

    .sys-child {
        white-space: normal;
    }
}

/* Respect reduced motion */
@media (prefers-reduced-motion: reduce) {
    .sys-dot {
        animation: none;
        opacity: 0;
    }
}

/* =============================================
   Differentiators
   ============================================= */
.differentiators {
    background-color: var(--color-surface-low);
}

.differentiators__title {
    font-size: var(--fs-headline-lg);
    line-height: var(--lh-headline-lg);
    letter-spacing: var(--ls-headline-lg);
    font-weight: 600;
    color: var(--color-primary);
    text-align: center;
    margin-bottom: 48px;
}

.differentiators__grid {
    display: grid;
    gap: var(--spacing-gutter);
}

.differentiator-card {
    background-color: var(--color-surface);
    border-top: 3px solid var(--color-primary);
    border-radius: var(--radius);
    padding: 32px;
}

.differentiator-card__icon {
    color: var(--color-primary);
    margin-bottom: 16px;
}

.differentiator-card__title {
    font-size: var(--fs-headline-md);
    line-height: var(--lh-headline-md);
    font-weight: 600;
    color: var(--color-primary);
    margin-bottom: 12px;
}

.differentiator-card__body {
    font-size: var(--fs-body-md);
    line-height: var(--lh-body-md);
    color: var(--color-on-surface);
}

@media (min-width: 768px) {
    .differentiators__grid {
        grid-template-columns: repeat(3, 1fr);
    }
}

/* =============================================
   How It Works — 3-column variant
   ============================================= */
@media (min-width: 768px) {
    .how-it-works__grid--three {
        grid-template-columns: repeat(3, 1fr);
    }
}